Computer screens are not as readable as paper. It is difficult on the 'peepers' and the position is static in relation to the eyes meaning that subtle changes to enhance viewing are not able to be made effortlessly, and often unconsciously, as you would frequently do with hand held media.
So, perhaps mass article marketing is not such a sensible approach after all or perhaps it is unwise to treat it as such. If, it is indeed, such an essential marketing system, how can there be such requirement for concern about style and the manner in which people were accustomed to read?
Definitely not the case!
Articles do get read, browsed, skimmed, or some alternative term one might apply to the browsing of articles.
As with magazines, there will be people who read them completely, there will be those that read only the headlines and a synopsis. There will be people planning to read thoroughly but get disgruntled because they may continue to losing their place, losing the thread of the article and so on.
Written tips produced for publication online, and therefore most likely consumption, on a computer monitor should be divided into quickly absorbed bits of information. Bullet points almost.
Designing a well presented article, prepared with the likely medium in mind, should by itself be treated as an essential facet of mass article marketing promotions. Do not type away merrily into a text document and then simply cut and paste the ensuing content without thought to sufficient spacing and formatting for ease of viewing.
Relevant points should be available to the eye and page location simple to maintain. Amount of spacing and highlighting or bold text type are simple and efficient means of achieving this effect.
Thanks for your time, and while many of my tips are apparently simple in nature, that fact does not detract from the inherent value provided. I hope you will agree . Feel free to let me know :)
My email address is bound to be around here someplace!
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