First off, a Sales Funnel is a marketing system that you have in place, to facilitate sort and sift your leads through.
It would be ingenious of you, to combine a "Funded Proposal" component to your Sales Funnel, this way you are able to create cash flow on the front end, as you are you develop your main business and residual money coming in on the back end.
The following is an outline of my Sales Funnel and the setup, that I have discovered to be the most powerful.
MARKETING:
By using numerous marketing channels & methods, such as Pay Per Click (PPC), Solo Ads, Article Marketing, Social Bookmark sites and plenty other ways, you will drive traffic to your Sales Funnel.
You should provide this traffic truly worthwhile content that's specific to the niche you are catering to, in order to get them to make way into your Sales Funnel. Converting them into a lead.
PERSONAL CAPTURE PAGE:
In exchange for your helpful content, your prospects will give you with their name, email address and most will possibly give you their phone number.
You can produce your own capture page or you can employ one of the countless marketing systems, that are that you can buy and allow you to customize a page.
I encourage you to brand your capture page with YOU! Add a video of yourself, discussing the benefits to your prospects, if they asked for your vital content.
EMAIL AUTO-RESPONDER:
Your auto-responder, will become an automatic way for you to continue providing your leads with useful content.
This is accomplished by setting up your AR with pre-written, well thought out and relevant, email messages, which are set to automatically be sent.
This is where the funded proposal comes in. Some! Not all of your messages, should have links to specific and valuable tools that your leads can choose.
FOLLOW UP & BUILD RELATIONSHIPS:
This is a imperative step in the procedure. You must follow up with your leads and start to develop a relationship with them.
PICK UP THE PHONE! You read that right. Phone your leads, they won't hurt you.
It's not like cold calling. If you branded yourself correctly, most will already know who you are when you call them. Once more it's crucial you do this.
Don't entirely depend on your auto-responder. From time to time send a personalized message to your leads. Not trying to sell them something but just to say whats up and to offer assistance.
I also like to relate with my leads on Social Networking sites, like Twitter & Facebook. This way they get to view my family, the places I like to travel to and the things I like to do.
PRIMARY BUSINESS:
During this whole procedure, I never promote my primary MLM business to my leads. Because I have recommended them vital content, my help and formed a relationship with them, many ask me about joining my primary business.
So there you go! The Sales Funnel process I have setup. Do some opt-out, yes! Do some not acquire the tools presented in the system, yes! Do some not sign up for my main business, yes!
But it doesn't matter. With a Sales Funnel as long as I'm feeding it, I will see results and so will you!
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